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The B-word has been Tamed, Reclaimed and Used to Sell Stuff from Wine to Empowerment

The Ottawa Citizen (Canada)

…(Sherryl) Kleinman, a professor of sociology at the University of North Carolina at Chapel Hill, says women cannot reclaim a term that was never theirs. “The idea of reclaiming implies that women owned this term, it was then co-opted by men, and now women want it back,” says Kleinman, who was the lead author on a paper called Reclaiming Critical Analysis: the Social Harms of ‘Bitch’ in the journal Sociological Analysis.

Read more:  http://www.ottawacitizen.com/calling+bitch/6458644/story.html

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